david caruso - let’s get down to business online blog…

Google has just reported on their last quarter earnings, and whilst most media companies are talking recession and the shrinking advertiser dollar spend, Google has seen the opposite occur.

In my regular presentations, I talk about Google being a God-send for SME (Small to Medium Enterprise) Business. The ability to acurately target customers geographically, the ability to control costs and generate a great return on advertising investment is something a SME Business Owner can no longer ignore!

Googles last quarter has seen more customers rely on paid click advertising as a source of information for their products and services. Googles 1/3 quarter profit rose by a staggering 26% and now sees them have a dominant 63% market share of online searches.

The report goes on to say ” …..advertisers are shifting budgets away from TV and print media toward ads that run alongside search listings, targeting online shopping.”

If you are not advertising on Google Adwords (Pay Per Click -PPC) - the question has to be asked why aren’t you?

If the simple answer is - you don’t know how - let me recommend a solution for you.

Visit www.HowToGoogleAdvertise.com and register for the free 6 Day How To Master Google Advertising course that is on offer. It will give you greater insight on the power of Google Advertising.

David Caruso

I meet many different people in business, and a lot of the people I do meet, tend to have big reputations complete with past glories.

What I have come to find in a number of situations is:-

Sometimes the man’s shadow is bigger than the man himself.

Keep this in mind next time you go into that important meeting or sales call.

David Caruso
May 2007

If you are doing today what your competitors were doing yesterday - YOUR LOSING

If you are doing today what your competitors are doing today - YOUR COMPETING

If you are doing today what your competitors will do tomorrow - YOUR WINNING