Chapter by Chapter
SME Business Online Strategies
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Chapter 2 - Your Online Presence
Chapter 4 - Business Email Marketing
Chapter by Chapter Review
Chapter 1
The Business of Business Online
E-Commerce
The Shop that never sleeps / Buy from Us & Trust Us / Brand & Domain Name / Understand your audience / Barriers to Online Shopping / How to get started with e-commerce
Lie to a Customer Once
Under Promise and Over Deliver
Selecting Your Web Host
Money Transactions
Merchant Account / Payment Gateway Provider / Cash Payments
Small Business vs Big Business
Chapter 2
Your Online Presence
Design of a Website
Graphics & Special Effects / Colours /
Importance of White Space / Typefaces / Illustrations / Logo / Plug Ins / Image Maps /
Further Considerations
Immersion & Interactivity
Content is King
Website Must Haves / Easy to Read / Easy to Navigate / Easy to Download / Easy to Find
More Website Features
Shockwave / Flash / GIF Animations / Banner Advertisements / JAVA / JAVA Script / PHP / Rollover Images /
Hyperlinks
What is a hyperlink? / Anchors
PDF files
Search Engines
Directories
Auto Responders
What is an auto responder / Types of Auto Responders / How to purchase an auto responder
Online Surveys
How to ask questions / Make the survey visually appealing
BLOG
Adopt the right strategy / Be appealing to advertisers / Increasing Traffic to your Blog
Video Conferencing - Live Exchange
Chapter 3
Online Business Strategies
Analytics
Log file Analysis / Page tagging /
Basic Keywords for Web Site Analytics
Hits / Page View / Visit Session / Unique Visitor vs Repeat Visitors / Referrers / Entry & Exit Pages
Site Optimisation
Search Engines / Directories / Search Engine vs Directories / Good Copywriting
Sales Funnel
Sales Funnel Stages / The Importance of A Sales Funnel / Sales Funnel - Improve your Target Market
Data Mining
Data Mining in Business / What is Data Mining /
Examples of Data Mining
ECRM
META
What is a Meta / The Meta Description Tag / The Meta Keyword Tag / Meta Element Tag / Meta Refresh Tag
What is Web 2.0
Chapter 4
Business Email Marketing
Effective Email Marketing Campaigns
The Presentation / The Testing / The Attention / The Tracking / Content / Opt In / Subject / Attachment / Markings /
Signature Files
Dynamic Emails
Mail Etiquette Netiquette
Replies / Format / Bounce /
Measuring Performance and Analysis
HTML vs Plain Text
Viral Marketing
How Viral Marketing Works / Effective Viral Strategies
RSS
Podcasting
What is a Podcast / Podcasting in Business
Videocasting
What is streaming / The usage of video casts
SPAM
Chapter 5
More Online Strategies
Adsense
How it works / Earnings / On what basis are the adverts placed
Adwords
What are Adwords? / Adword Strategies / How long will Adwords take to appear?
Interactive Marketing Campaigns
Affiliate Programs
Help Affiliates to Help Yourself / On the other Hand
Educational Marketing
Market Segmenting
How Market Segmenting Works / Divide and Subdivide
VOIP
Chapter 6
Mobile Marketing
SMS
How SMS Works / Marketing by SMS / Pros of SMS / PSMS (Premium Rate Short Messages)
MMS (Multimedia Message Services)
MMS in Business / Multimedia and Email / How MMS Works / The Pricing of MMS
Mobile Video
Watch your favourite Video / Memory cards
Wireless Application Protocol
What is WAP / How WAP works / WAP Gateway / HHTP Web Server / WAP Device / Advantages of WAP / Limitations of WAP Mobile/Cell Phone Advertising
The multimedia / Content Business Applications
The Future
Chapter 7
Information Technology in SME Business
Information Technology
The Role of IT / IT Department - Tech Savvy / The Security of Computers / Outsourced Services / Pros of IT / Cons of IT
Support Role to Staff
Assisting the User / Managing the System / Guarding the Data /
Technological Awareness and Cost Reductions
Co-Coordinating with new requirements / The Environment
Wireless Technology
Benefits of Wireless Technology / Low Cost Increased Productivity / Easy Installation / Mobility / Broadband Access / Speed / The Anytime Anywhere concept / Limitations of Wireless Technology /
Artificial Intelligence
AI is everywhere / AI Research
Predicting the Future – Kevin Anderson
Chapter 8
The Future Trends – Beyond the Horizon
Electronic Paper
What is Electronic Paper / Its Various Uses / The Future of Electronic Paper
3 D– Haptics (virtual touch)
The use of Haptics
The wireless society - WIMAX
The Last Mile Solution / WiMAX vs. WiFi / The effectiveness of WiMAX / The installations / Limitations Virtual Office
Always Available / Improve work productivity / Cost Effective Brain Cells fused with computer chips
