What Do You Expect From A Digital Marketing Expert?
A Foolproof Way To Become A Digital Marketing Expert
The real key is this: Always keep adapting to trends, networking with others in your niche, and also even promoting yourself heavily. Be willing to adapt as much as you can, become a digital marketing expert, giving yourself a solid foundation for your success.
With all the different kinds of digital platforms available to you, how will you stay ahead of the competition when it comes to your marketing? You have a huge array of platforms to choose from for promotion. From mobile apps, website ads, websites and blogs, podcasts, radio shows, or even TV networks. How will you know what to choose to work with and the best method for reaching your goals?
What you have to do is be constantly educating yourself. You cannot wait to take the latest course, but instead look into the trends by yourself and then learn them all. Then, when the next job or project opportunity comes up you will be 100% ready for it. You will really impress anyone who you are working with, and if you also choose to expand your network, you have way more opportunities. Your skillset will be much better too, and have better ideas for making a project succeed.
Here are just four excellent ways to improve on your skills and networking:
1. LinkedIn Groups
These groups are very serious. Many Fortune 500 employees or even executives have a LinkedIn profile. This is the best site you can use to expand on or even to establish a network for yourself. There are so many people who will be able to help you with your career or business on LinkedIn, that you will be able to specifically choose who you want to network with; you do not have to be desperate for connections.
Did you know that you can go to conferences that are specifically about digital marketing? These conferences are usually geared towards different skillsets and experience levels, but you can definitely find one that will match your needs. Make sure that you choose a conference that highlights creativity and passion. A good example of this type, are the Pubcon digital marketing conferences. They help you with social media marketing, assessing the latest trends in marketing, using new technology, and so much more.
3. Save Your Porgress
You need to give yourself some kind of history. Otherwise, why would anyone trust you to do work for them? You need to build a reputation. So, start to save your work or correspondence with clients. It does not matter whether you are self employed or work for a company; a lot of what you have is worth saving. The emails you send, the feedback you get from clients or your bosses, projects that you have been the leader on, and anything else that shows you are capable or even excel at your job is useful. Then later on when you are interviewing or talking with clients, you have a lot of experience to reference to show them that you are the right pick for the job.
4. Improve Your Skills
You should consider taking classes for any skills you feel like you need to work on. If you have any weak areas, then you need to be doing everything you can to fix them. Even if you do not have a college degree, or other traits that would make you be able to compete better, you can still be successful. You can look to or even contact experts in your field for help and advice. If you want to be taken seriously, then you need to build yourself up as much as you can.
The Digital Marketing Field
In the digital marketing field, there is a high demand for digital marketing specialists. Because companies really, really need their skills. Companies are even willing to give more of their budget to their marketing departments these days. They need specialists for more clarity on their investments and returns for their social media marketing campaigns. There is a huge amount of pressure modernize, and companies want to have most of their resources on mobile media now.
In the future, digital marketing will become even more popular. Many new kinds of technology will be integrated into homes or even businesses. The way that costumers especially will interact with companies will have major changes. Because artificial intelligence will make a lot of progress. Companies will be able to have laser focus on each consumer’s specific needs and wants.
The Skills You Be Expected To Have
There are many skills you need to have to be a top digital marketer. But, there are main skills that you can focus on to build your core foundation:
Analytics: Assess where the company is weak and give your insights for how they can improve their marketing strategy. Use the information they have already gathered, to make predictions and changes to their plan.
SEO, content marketing, and video marketing: The number one factor for all of these is audience engagement. The user experience and driving traffic will be your main goals.
Paid social, viral ads, and automated marketing: You need to stay always on top of trends. Be relevant with your content, and focus on your target audience as much as you can. Paid advertising and content are great ways to find out as much as possible about your target audiences. Email marketing and automation are some of the best and easiest tools to cater to your audiences.
Affiliate marketing, PR, and social media customer support: Your social pages are not just for building your brand. You need to also interact with your costumers, and with your network. Addressing complaints or responding to positive comments should be integral parts of your social media pages. Interaction should be your first. You can be an affiliate or even build up affiliates for your own products through social media pages. Offering to be an affiliate is a great way to network, and also have your own content promoted with whatever agreement you make. Your own brand is still very important of course. Your PR campaign can really depend on your social media presence too.
Most of what you need to know for digital marketing, will actually be learned while you are working. You learn the different important marketing terms and strategies from your colleagues. Unlike a textbook that may be outdated, everything you learn on the job will be fresh and on point. You get the necessary daily updates on technology and trends. Eventually you become an expert on marketing tactics, from constantly adapting and changing in the real world.
Your company may also give you access to mentorship or other types of programs and courses to help you succeed. The core of your team will be the individual experiences each member has. Even as a new member, you have a fresh perspective to bring to the table.
However, there are many factors to digital marketing plans. The execution relies on so many things.
Each set of customers and your niche category have their own specific needs. Your target market may also embrace different cultural norms or languages. Access to tools, or the size or your budget can be the biggest factors to how successful your marketing campaign will be.
The way that you fix any issues, is to pinpoint where your strongest and weakest areas are. The weak areas will be the ones that are showing next to no results. These either need to be immediately improved on or discarded. You cannot keep doing something that does not work, so either solve the issues or replace it with something else.
Types of Knowledge
The main thing that you need to become a successful digital marketer, is the passion to learn. If you’re willing to take the extra time and effort to be the best, then that is more than enough to get you started.
There are different ways you can learn the essentials:
Theoretical knowledge, which means you have to understand concepts. So outlining the fundamental ideas, using case studies to understand real projects and apply those answers to real life, or focusing on correcting issues and mistakes to avoid the same errors in the future.
Then there is practical knowledge, which is about how to apply the techniques you have learned. It is based on experimenting. You can use this type to plan how you execute your marketing strategies.
It is great to be passionate about learning, but that also needs to actually be applied. You need to have the basics learned, and fundamental concepts that you can apply. Using both practical and theoretical knowledge will teach you to know when to take a certain action, and why you choosing that action.
If you do not use both types of knowledge together, you will experience issues. You won’t know which strategies to use, how to assess a situation, how to find the best approach to dealing with issues, or how to not be biased in your planning, and also take necessary advice from your co-workers. You need to prepare yourself to learn about as much as you can. By looking into practical knowledge and steps, and also learning from what others have done.
Now that you know what steps you need to take to become a digital marketing specialist, what will you do now? The door is wide open…
I recently organised a series of digital marketing workshops with David and audiences of time-poor small business owners.
To say their time spent with him was valuable is an understatement. Their post-workshop feedback forms rated his presentation at the very top end of the scale and for all the right reasons: his deep understanding of their business needs, his expertise in applying e-marketing techniques such as blogging and Google AdWords to help drive sales, and his friendly, interactive and humorous style.
I would not hesitate to work with David again, and in fact I’m actively looking to make that happen.Stephen De Kalb
David was absolutely wonderful – he is a very insightful and engaging professional speaker. Just what we needed in a speaker!Adam Reid
Would hire him again – no questionsIain Campbell
.… David has had rave reviews from all our clientsPeter Swat