What Do You Expect From Hiring Professional Speaker?
Dynamic, Entertaining, Knowledgeable, Make Things Happen
One key ingredient for holding a successful event is hiring professional speaker. The process of hiring or engaging for one may be a bit unclear, and there is also a fear of making mistakes. Here are a few tips to help you avoid or even minimise the most common mistakes.
Even with superb content, a mediocre or inexperienced speaker will hardly do it any justice. Therefore, get a speaker who has the capability to enrich the content using his tone and presence and assist you to ultimately reach your objectives.
In other words, what qualities should you look for when selecting a professional speaker for your event? There are numerous values to consider, including;
Define Your Objectives
Start by defining the conference’s main goal. Then decide what you want your audience to do or feel after the event. These two objectives are directly linked to content creation, and should, therefore, be taken into consideration when hiring professional speaker.
For instance, motivational speakers can be the solution in pitching ideas that are considered untouchable among employees such as teamwork. On the other hand, technical speakers are highly suited for educational sessions. Therefore, before the hiring process begins, figure out the type of scenario that applies to your case.
Understand Who Your Attendees Are
Start with understanding the demographics and background of your target event audience. Then analyse this audience and get a speaker who can engage them in the best way possible.
Do Your Research
Speakers that charge exceptionally high fees do not always guarantee to deliver exceptional quality. Be careful when choosing a speaker to grace your next event. Check the qualifications, video segments and references for the candidate speakers and ensure they are aligned with the objectives of the event before hiring them.
A majority of professional speakers have personal websites where they post this information for public access. If you can, schedule a meeting with your candidate speakers as this will give you a clue of these speakers’ speaking style and potential of delivery.
Perfect The Setup
There are speakers who feel more comfortable addressing the audience from one point on the podium, preferably at the stand. There is also another group of speakers who can only address the audience while moving freely around the stage.
Therefore, after settling on your speaker, ensure you set up the stage according to their preferences. Remember, when you have an energetic speaker who has no room for moving around, their presentation’s overall impact at your event will definitely be affected.
Hiring professional speaker may be an easy process if you properly do your homework. Take your time to find the right speaker for your event and ensure the conference becomes a hit among your audience – let it be a reference point.
Never ask for speaker slides ahead of schedule – professional speakers tend to tweak their notes until their arrival on the stage.
Avoid scheduling the event at dinner, lunch or even breakfast, or right after lunch/dinner. If you choose to pay for a speaker, avoid making it compete with food!
Avoid insisting that speakers alter their graphics to match a particular event template.
Make the booking for your conference speaker 2-3 months ahead.
Create an environment that promotes interaction between the speaker and the audience. Most speakers prefer talking to their audience as a way of making the event highly memorable and special.
Professional speakers all around the world have one common message: they dislike low-tech, boring, frontal sessions.
There are three clear trends that are redefining the requirements for the selection of a speaker, as discussed below;
The demand for the smart deployment of technology during conference/event sessions is on the rise. When talking about smart technology, it refers to a technology that can solve issues on the spot rather than creating new ones.
There is one lesson we learnt after years of education – frontal lectures are not the best and are dead boring. The audience want to interact with their peers and participate; they require new stimuli.
The social media is redefining how we consume events. As a result, attendees are demanding a punctual and strong presence on the social media platforms.
Australia’s Leading Business Marketing Speaker
Keynote speaker David Caruso will educate and entertain your audience. A dynamic, entertaining and knowledgeable keynote speaker that delivers real world valuable information.
The combination of 27+ years of business experience, coupled with a straight talking attitude to making things happen, David’s energy on stage ensures your audience leaves feeling positive and ready to implement the information shared.
In every presentation, David makes sure to keep things interactive and entertaining, as to ensure the knowledge being shared is absorbed by the audience in an effective manner. Furthermore David keeps all of his presentations up to date and cutting edge.
Actionable Information, with a Slice of Humour!
Almost all of David’s sessions are centred around the ‘How To’ mentality of getting things done in business and marketing. All attendees genuinely have something of value to take away, and more importantly, to take action on.
Fully aware of the balance required to keep the audience informed and entertained at the same time, David delivers his keynotes and presentations in a light hearted manner and injects a little humour whenever possible.
Visit David Caruso website! Contact him to discuss your specific challenges and get your business on the right track for growth.
– Bringing search engine optimisation in house
– Mastering Google advertising – PPC
– Business email marketing for maximum ROI
– Success website strategies to shoot you above your competitors
– Step by step guide to effective business blogging
All training topics can be customised to your audience and come with a comprehensive workbook!
I recently organised a series of digital marketing workshops with David and audiences of time-poor small business owners.
To say their time spent with him was valuable is an understatement. Their post-workshop feedback forms rated his presentation at the very top end of the scale and for all the right reasons: his deep understanding of their business needs, his expertise in applying e-marketing techniques such as blogging and Google AdWords to help drive sales, and his friendly, interactive and humorous style.
I would not hesitate to work with David again, and in fact I’m actively looking to make that happen.Stephen De Kalb
David was absolutely wonderful – he is a very insightful and engaging professional speaker. Just what we needed in a speaker!Adam Reid
Would hire him again – no questionsIain Campbell
.… David has had rave reviews from all our clientsPeter Swat